Expertise>>Strategy>>Prehistoric Gardens

Prehistoric Gardens has been family owned and operated since 1955 and has delighted audiences with its scientifically accurate dinosaur replicas located in the temperate rain forest of Oregon. With the passing of the founder Ernie Nelson in 1999, Kiki McGrath owner
of Prehistoric Gardens faced the challenge of how to refocus and update Nelson's vision for the Twenty-first century.

Alien Tongue visited the gardens and worked with Ms. McGrath to assess tourism trends, visitor data and the current state of the brand. The Five year strategic operations and business plan documents three objectives. First, how Prehistoric Gardens will increase
revenues. Two, how Prehistoric Gardens will update their brand to further Nelson's vision, accommodate the research gains made in paleontology and botany of the temperate rain forest and more boldly assert its commitment to the environment. Third, how the Prehistoric Gardens brand will be unified across all media not only to visitors but also through advertising and to a much larger Web audience.