Expertise>>Strategy>>The Industry Standard

Prior to joining Alien Tongue, Ipsita Chatterjea coordinated online global news for the Industry Standard. She redesigned the World page integrating the latest international market numbers and breaking news from reporters in Asia, Latin America and Europe and with in-depth features from the Industry Standard - Europe and U.S. She worked with the London and New York offices to aid story placement on both the U.S and European sites to provide round the clock coverage.

The result was a 300% increase in traffic for the World page U.S. and ongoing coordination of breaking news between the London, New York and San Francisco offices and field reporters for the both the Industry Standard US and Europe's websites.